With the credit challenge and used car financing remaining difficult, a number of dealers are turning to lower priced used cars and keeping well over 50% of their pre-owned inventory under $15k. When you do this you are allowing yourself to create volume and appeal to people who require less money to be financed which can make getting them approved easier. With this volume, you are also able to increase the number of cars that you send through your service department thus helping your recon cost while keeping your sales in balance.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.