I mentioned football schedules on Friday and the impact they can have on traffic.
This is a reminder to look at October, November and December and plan ahead.
•October has 5 Saturdays with Halloween falling on Monday the 31st.
•There are five full sale days after Thanksgiving.
•December 24th and 25th are a Saturday and Sunday.
The decision is how to treat Monday, December 26th – many businesses will be giving their people the day off – so you need to see if you take advantage of that fact.
One important item to check:
•Make sure your broadcast schedules cover that weekend leading into the last week of the year.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
