I mentioned football schedules on Friday and the impact they can have on traffic.
This is a reminder to look at October, November and December and plan ahead.
•October has 5 Saturdays with Halloween falling on Monday the 31st.
•There are five full sale days after Thanksgiving.
•December 24th and 25th are a Saturday and Sunday.
The decision is how to treat Monday, December 26th – many businesses will be giving their people the day off – so you need to see if you take advantage of that fact.
One important item to check:
•Make sure your broadcast schedules cover that weekend leading into the last week of the year.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.