Automotive Advertising – Making Chevrolet Cool Again
One thing Washington may not be looking at from GM is what they have done in the last 24 months with their product. Take a look at Chevrolet and think back to theChevrolet advertising strategies of the 1980’s & 1990’s, when the mission and goal was making the product look like a young person’s car. The phrase that Mike Strong has taught me through the years was – “this was a time when the very top executives from GM told us, your job in Regional / DMA marketing was to make Chevrolet Cool Again.”
You look at the steps they have taken with the 2010 Camaro. GM did not follow what it had done with Pontiac and it’s bringing back of the GTO as a low cost substitute by rebadging and rebranding another product. Chevy cut right to the heart of the muscle car thread and made the 2010 Camaro look as aggressive as the muscle cars that made it such a success in the first place.
1969 Camaro Convertible
1971 Camaro SS
1977 Camaro Z28
2002 Camaro Convertible
See article below:
Chevrolet’s Camaro is poised for success
Revived vehicle is most successful of the neo-classic pony cars
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.