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Making Chevrolet Cool Again

Automotive Advertising – Making Chevrolet Cool Again

One thing Washington may not be looking at from GM is what they have done in the last 24 months with their product. Take a look at Chevrolet and think back to theChevrolet advertising strategies of the 1980’s & 1990’s, when the mission and goal was making the product look like a young person’s car. The phrase that Mike Strong has taught me through the years was – “this was a time when the very top executives from GM told us, your job in Regional / DMA marketing was to make Chevrolet Cool Again.”

You look at the steps they have taken with the 2010 CamaroGM did not follow what it had done with Pontiac and it’s bringing back of the GTO as a low cost substitute by rebadging and rebranding another product. Chevy cut right to the heart of the muscle car thread and made the 2010 Camaro look as aggressive as the muscle cars that made it such a success in the first place.

1969 Camaro Convertible
69 camaro
1971 Camaro SS

1977 Camaro Z28

1983 Camaro

2002 Camaro

2002 Camaro Convertible

2010 Camaro

See article below:

Chevrolet’s Camaro is poised for success

Revived vehicle is most successful of the neo-classic pony cars

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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