March is going to end up being a great month compared to February.
Forecasts for the top eight manufacturers for March 2013:
Unit Sales
|
Manufacturer |
March 2013 Forecast |
% Change vs. February 2013 |
% Change vs. March 2012 |
|
Chrysler |
170,091 |
22.4% |
4.1% |
|
Ford |
232,494 |
19.0% |
4.3% |
|
GM |
261,141 |
16.4% |
13.0% |
|
Honda |
139,870 |
29.5% |
10.1% |
|
Hyundai/Kia |
113,973 |
21.5% |
-10.4% |
|
Nissan |
136,604 |
37.1% |
0.2% |
|
Toyota |
206,708 |
24.2% |
1.7% |
|
Volkswagen |
53,027 |
25.3% |
10.1% |
|
Industry |
1,466,956 |
23.1% |
4.5% |
Market Share
|
Manufacturer |
March 2013 Forecast |
February 2013 |
March 2012 |
|
Chrysler |
11.6% |
11.7% |
11.6% |
|
Ford |
15.8% |
16.4% |
15.9% |
|
GM |
17.8% |
18.8% |
16.5% |
|
Honda |
9.5% |
9.1% |
9.0% |
|
Hyundai/Kia |
7.8% |
7.9% |
9.1% |
|
Nissan |
9.3% |
8.4% |
9.7% |
|
Toyota |
14.1% |
14.0 % |
14.5% |
|
Volkswagen |
3.6% |
3.6% |
3.4% |
Incentive Spending
|
Manufacturer |
March 2013 Incentives |
% Change vs. February 2013 |
% Change vs. March 2012 |
Total Spending |
|
Chrysler |
$3,264 |
0.8% |
-0.2% |
$555,100,503 |
|
Ford |
$2,843 |
-1.8% |
0.1% |
$661,025,806 |
|
GM |
$3,453 |
2.3% |
5.7% |
$901,689,922 |
|
Honda |
$1,531 |
9.3% |
-31.0% |
$214,187,015 |
|
Hyundai/Kia |
$1,369 |
-6.2% |
10.6% |
$156, 001, 622 |
|
Nissan |
$2,765 |
3.6% |
-9.4% |
$377,698,832 |
|
Toyota |
$1,515 |
-4.6% |
-13.2% |
$313,083,236 |
|
Volkswagen |
$2,341 |
-1.2% |
-5.2% |
$124,162,555 |
|
Industry |
$2,523 |
0.0% |
-1.7% |
$3,701,126,407 |
Data source here.
Posted
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
