March: In Like A Lion, Out Like A…….Lion?

March 26, 2013 / Automotive / 0 Comments /
March is going to end up being a great month compared to February.

Forecasts for the top eight manufacturers for March 2013:

Unit Sales

Manufacturer

March 2013 Forecast

% Change vs. February

2013

% Change vs. March 2012

Chrysler

170,091

22.4%

4.1%

Ford

232,494

19.0%

4.3%

GM

261,141

16.4%

13.0%

Honda

139,870

29.5%

10.1%

Hyundai/Kia

113,973

21.5%

-10.4%

Nissan

136,604

37.1%

0.2%

Toyota

206,708

24.2%

1.7%

Volkswagen

53,027

25.3%

10.1%

Industry

1,466,956

23.1%

4.5%

Market Share

Manufacturer

March 2013 Forecast

February 2013

March 2012

Chrysler

11.6%

11.7%

11.6%

Ford

15.8%

16.4%

15.9%

GM

17.8%

18.8%

16.5%

Honda

9.5%

9.1%

9.0%

Hyundai/Kia

7.8%

7.9%

9.1%

Nissan

9.3%

8.4%

9.7%

Toyota

14.1%

14.0 %

14.5%

Volkswagen

3.6%

3.6%

3.4%

Incentive Spending

Manufacturer

March 2013

Incentives

% Change vs. February

2013

% Change vs. March

2012

Total Spending

Chrysler

$3,264

0.8%

-0.2%

$555,100,503

Ford

$2,843

-1.8%

0.1%

$661,025,806

GM

$3,453

2.3%

5.7%

$901,689,922

Honda

$1,531

9.3%

-31.0%

$214,187,015

Hyundai/Kia

$1,369

-6.2%

10.6%

$156, 001, 622

Nissan

$2,765

3.6%

-9.4%

$377,698,832

Toyota

$1,515

-4.6%

-13.2%

$313,083,236

Volkswagen

$2,341

-1.2%

-5.2%

$124,162,555

Industry

$2,523

0.0%

-1.7%

$3,701,126,407

 Data source here.

About the author

John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 100+ employees servicing more than 230 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.


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