Multichannel Marketing Success: What The Numbers Say 

As consumer attention becomes more fragmented, the need to identify the most effective channels has become increasingly complex. According to a recent report by Ascend2, 53% of marketers are facing the core challenge of creating an effective multichannel marketing strategy. Their research is based on a survey of 365 U.S. marketing professionals and underscores the pivotal role of multichannel marketing in achieving strategic priorities. 

A marked increase from the previous year, 30% of marketers say multichannel marketing plays a significant role in their success, while only 5% feel that it hasn’t contributed to their strategic goals. The tactics for multichannel marketing campaigns are also shifting.  

• 55% recognize the substantial impact of social media platforms. 

• 41% utilize digital advertising for campaigns. 

• 36% deem email marketing as essential. 

We anticipate the integration of AI and machine learning to be the foremost emerging trend in the future. 70% of marketing professionals suspect AI will shape multichannel marketing in the next two to three years. 

Updates to the US’s EV Charging Network Aim to Improve Customer Experience 

There are more than 176,000 public electric vehicle chargers across the U.S., as existing networks continue expanding. 

The federal government is investing $5 billion through the National Electric Vehicle Infrastructure program to establish a nationwide network over the next five years. The goal is to have chargers at least every 50 miles along major interstates and within 1 mile of highway exits.  

The charging company Ionna is gearing up to install over 30,000 chargers across the U.S. by 2030. These stations will offer conveniences to ensure a seamless charging experience for EV drivers. 

How Top-Earning Brands are Utilizing TikTok Marketing 

The influencer era is thriving, and according to CreatorIQ’s report, authenticity reigns supreme.  

• 41% of TikTok users find creators’ content genuine, and this authenticity carries over to the brands they endorse.  

• 55% of TikTok users are inclined to trust brands when recommended by creators. 

• 55% of users believe that TikTok creators establish a sense of connection with brands. 

A creator associated with a brand’s niche is 1.5 times more likely to capture users’ attention than a creator without such an association.  

A consumer’s inclination to purchase a product increases when a creator consistently shares experiences with a brand. The frequency of a creator’s posts about a brand or their appearance in the brand’s ads enhances the perceived authenticity of the brand-creator relationship. 

CreatorIQ’s research underscores the enduring trust placed in influencers and their enduring sway over consumer behavior.