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Part one of the larger market share for walk-in traffic starts with your owners.
We’re not going to get into all the different ways to contact, but a solid plan ongoing constantly to your owners is the number one key for generating more walk-in traffic.
They trust you. They’ve done business with you before. And they’re your most cost effective source for doing business.
Read more about mining your current owner base here and here.
This is part one of a series on how to make the most of the walk-in traffic at your dealership. View introduction. Tomorrow, part two: Internet Shoppers.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
