Part three of growing a larger market share for walk-in traffic – who’s accountable for it?
We call it UPs accountability. Who is accountable in the dealership for logging and doing what with the traffic? Are managers involved or is it up to sales people? If they leave your dealership and they don’t buy and they don’t have a real strong reason to buy, chances are they’re not coming back. They are going to one other store where they will buy.
If they’re not managed right from the minute they hit the door and followed up with from the moment they leave, you’ve lost them.
Don’t lose them, take better advantage of them and be accountable for your UPs.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.