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Home » Strong Ideas » Uncategorized » May Newsletter: HEAVY TRAFFIC AHEAD – Strong Automotive’s Top 10

May Newsletter: HEAVY TRAFFIC AHEAD – Strong Automotive’s Top 10

As a dealer partner, we make it our business to help our dealers be successful. These operational must-haves will help make your marketing efforts shine. Let us know how we can help you implement any of the Top 10.

  1. Responsive Website

– Mobile capable, responsive platform

  1. Conversion Tools

– Finance calculator

– Click to call / click to text

– Credit application

  1. Pre-owned Vehicles

– Market-based price methodology

– 30+ actual pictures

– Properly reconditioned vehicles

  1. New Vehicles

– Market-based price methodology (Non-MSRP if allowed)

– 30+ actual pictures

  1. Video

– New and used inventory videos

  1. Incoming Lead Process

– Proper internet and phone lead process

– 30 minute response time

  1. Prepared Responses

– Proper email templates and phone scripts

– Trained associates

  1. Service Scheduler

– Dealership properly staffed to handle appointments and call volume

– CRM managed appointment scheduling

  1. Accountability

– Ability to track all leads and the outcome of each lead

  1. Sense of Urgency

– Urgent and timely with every lead and CLOSE!

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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