Continuing with Mike Strong’s insights from a recent recording session for inter-office video e-mails, his view on the emergence of digital marketing came with a reminder to not forget the basics of driving traffic. His comments:
“Driving traffic is presenting the right message at the right time in the right place to the new crop of consumers who are coming into the market every month.
The message hasn’t changed, it’s the messenger. The emergence of digital is an evolution of the business; it’s not a big monster out there, it’s a great opportunity. We went through radio, then TV, then multi-channels. The message is the same and now it is heavily into digital, it’s the way things are.
You still have to find the right words that motivate the people, and you need to make sure they are presented in the right place for your market.”
The goal for a solid 2017 Marketing Plan is to harvest your new crop of buyers by focusing on the right place – your field of dreams.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.