Meta & Strong… It’s a New Look!

Strong Automotive is excited about the latest Meta AIA 2.0 features. Meta’s Advantage+ Inventory Ads (AIA) are game-changers in digital advertising, giving dealerships a powerful way to showcase their inventory and drive high-intent shoppers toward a purchase. With Strong’s extensive testing of these features and proven strategies, your dealership’s digital advertising efforts will drive the market.

Meta AIA leverages machine learning to deliver dynamic, personalized ads to potential buyers, optimizing your campaigns for the best possible performance. The latest 2.0 updates bring even more control and customization, allowing you to fine-tune your advertising strategy for maximum impact. Let’s break down the key features that will help you dominate the digital field:

Product Set Custom Campaign

With Meta’s “Vehicle Set” feature, you can showcase your best, whether it’s by price range, vehicle type, or time on the lot. This feature enables dealerships to categorize and highlight specific inventory, making it easier to deliver the right message to the right shopper. While this feature isn’t new, Meta is doubling down on it by improving how sets are structured and used in ad placements. Strong stays ahead of these changes, ensuring that your inventory reaches the most qualified buyers with tailored messaging and promotions that drive action.

Custom AIA Dealer Frames

Custom dealer-branded frames add a professional, polished look to your inventory images. Branding is essential in a crowded marketplace, and these overlays ensure your dealership stands out. Whether it’s a seasonal sale, a clearance event, or a limited-time offer, these frames help reinforce your dealership’s identity while keeping your messaging fresh and impactful. The best part? They seamlessly integrate into your feed without requiring constant updates to your images, saving time and effort while maintaining a high-quality look.

Catalog Labels

Quick, clear communication is most effective, and these automated labels instantly highlight key selling points like price drops and discounts. This is especially valuable with price changes and incentives shifting frequently. Strong has been at the forefront of leveraging pricing strikethroughs and dealer discount strategies, ensuring that our clients stand out in the Meta AIA.  These catalog labels make sure shoppers see the most relevant details at a glance, increasing engagement and conversion rates.

Intro Cards / Collection Format

While Collection Ads have historically delivered consistent wins for our clients, our testing has shown that Intro Cards can negatively impact AIA and Collection Ad campaigns by creating unnecessary friction in the customer journey. Our advice? Stick to what works—dynamic inventory ads without intro cards—to keep your campaign performance strong.

Instant Experience

Meta’s Instant Experience delivers a seamless, full-screen format that keeps potential buyers in the game. This feature allows users to explore your inventory within Meta’s platform, reducing drop-off rates and keeping engagement high. With direct links to vehicle detail pages (VDPs), customers can browse your inventory without ever leaving Meta. This is particularly important as Meta continues to push for more on-platform engagement, increasing the attribution for retargeting these in-market potential customers for later campaigns and streamlining the buyer’s journey.

Why Strong Automotive?

At Strong, we don’t just keep up with Meta’s changes—we test, refine, and optimize to ensure our clients stay ahead of the competition. With Meta’s continued advancements in AI-driven ad placements, automation, and personalization, it’s crucial to have a strategy backed by data-driven insights. Our expertise in AIA 2.0 is a constant evaluation of effectiveness, so your dealership can maximize its return on ad spend while minimizing wasted budget. By leveraging Meta’s latest features alongside our cutting-edge strategies, we’ll help you make every ad dollar count.