Google is one of the most innovative tools we’ve ever had to grow business for our clients. The evolution of said tool keeps us on our toes when it comes to changing our strategy and advising our clients. Starting in July 2018, Google will begin using mobile page speed as a ranking in their algorithm. This is an update to the 2010 Google speed announcement that focused only on desktop searches.
So, when it comes to growing your business, how is this going to affect how you reach new customers and retain previous customers? Let me give you three thoughts on how this will affect your business and what you need to consider when moving forward with digital advertising.
#1 Put the Spotlight on Mobile Users
Driving traffic to your website is a must if you’re going to be effective against your competition. With Google’s new update, you need to start focusing on your mobile page. How does your mobile website look in comparison with your main desktop version website? Mobile users benefit from having a slimmed down version of your desktop page. Task-based designs provide optimal load speed and improve the wider user experience of your mobile page.
#2 Evaluate Mobile Efficiency
Is your mobile website up to the standard of mobile effectiveness? Do you have too many videos or audio set to auto-play slowing the load time of your page? These are some of the elements you need to consider when gauging the effectiveness of your mobile site. Not only can these features be annoying to mobile users they can also slow your page by loading unnecessary content. Think about how you can trim down your mobile page from any distractions that might slow down your load time or hinder a potential customer from clicking through your page.
#3 The Faster your Mobile Site, the better your results will be
Always keep this in mind when you are evaluating your desktop or mobile site. When it comes to updating your website presence, the job is never done. Your mobile site can never be too fast for your customers. According to Google, the average time it takes to fully load a mobile landing page is roughly 22 seconds,[i] but over half of visits are abandoned if a mobile site takes more than three seconds. How fast does your mobile site take to load? Along the same lines of thinking, make sure you always have good content to drive your customers at a higher speed. No matter how fast you can get your mobile site to load, content is what will keep visitors on your site and keep them coming back.
With the upcoming changes from Google, there’s no better time to audit your mobile site and ensure you are driving traffic at an optimal speed while providing compelling content. Let Strong Automotive Merchandising help you make sure your online presence is performing to its fullest potential. Our Digital Department can implement a mobile site audit and get you the results at lightning speed by turning mobile site visitors to your lot customers.
[i] https://www.hobo-web.co.uk/your-website-design-should-load-in-4-seconds/
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
