Modern View: A New Way to See TV & Streaming

Strong Automotive is excited to announce the launch of Modern View, a media strategy built for how today’s car shoppers really watch.

For years, dealers have faced a tough choice: the mass reach of broadcast television or the precision of streaming. Now, with Modern View, they don’t have to choose. This new approach from Strong Automotive combines streaming and broadcast television into one unified, data-driven strategy, bringing dealers the best of both worlds and delivering results that move the needle.

The Why: Total Screen Domination

Modern View is built on a simple truth: car shoppers don’t live on one screen anymore. They’re flipping between connected TVs (CTVs), and streaming platforms like Amazon, Hulu, Disney+, and ESPN. Instead of dividing budgets and audiences, Modern View blends them, aligning linear TV and OTT impressions for seamless, consistent reach.

This integration gives dealers the ability to target by model, brand, or even service opportunity while maintaining the scale and efficiency of traditional broadcast. It’s about reaching buyers wherever they’re watching and keeping your message consistent across every platform.

The Strategy: Smarter Media That Works Harder

With Modern View, Strong Automotive takes a more intelligent approach to media planning. Traditional TV schedules are extended throughout the month to synchronize with streaming campaigns to ensure frequency and visibility do not dip.

Media buys are also built around dealer priorities. If trucks are the focus, Modern View finds them a home on ESPN. If the goal is family buyers, ads run in programming that fits their lifestyle. And by pairing strong local TV placements with premium OTT content, Strong achieves what it calls Total Screen Domination, saturating markets with brand presence from every angle.

The Results: Proven and Measurable

Early performance has been clear: Modern View delivers stronger ROI, higher frequency, and more efficient targeting than siloed campaigns. Dealers using the strategy are seeing more consistent impressions, better geo-targeting, and campaign flexibility that adapts to monthly promotions.

It’s also backed by Strong’s proprietary audience management platform, Retain, which connects dealer data sources to identify and target high-value customers. The results are about smarter impressions, tracked and attributed to real dealership outcomes.

“Through Retain, we connect dealer data to real customer behavior,” says John Paul Strong, Owner of Strong Automotive. “It’s not just about impressions anymore, it’s about accountability and measurable impact.”

Premium Partnerships, Premium Results

While many agencies rely on third-party demand-side platforms, Strong Automotive has built direct partnerships with Disney+, ESPN, Amazon, and Hulu. That means access to premium inventory and priority placements—not leftover space.

The Future of Dealer Media

With Modern View, Strong Automotive is redefining how dealers think about TV and streaming. It delivers the reach they’ve always valued, the targeting they’ve always wanted, and the accountability they’ve always needed.

Every campaign is customized to dealer goals—whether it’s a model launch, service campaign, or short-term sales event. Modern View gives dealers the full picture of what modern media can do—and the performance to prove it.