Motivational Note

Motivational Message

This message was taped on the inside of a toolbox from a dealership that I saw in the final stages of construction this week. While the dealer was taking me on a tour of his soon-to-be-open new facility – I stopped while reading it and just stared at the list.

The immediate mental picture that I had was watching a foreman tell a laborer what they should and should not do. While I snapped a photo I thought of all the people in my career that had enormous amounts of talent but couldn’t follow this simple list. As I walked away I thought of all the people without a great deal of talent who live and die by a list like this that have become wildly successful.


About the author

John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 100+ employees servicing more than 230 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.


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