Skip to content
Home » Strong Ideas » Uncategorized » How Much Should My Dealership Spend on Our Paid Search Campaigns?

How Much Should My Dealership Spend on Our Paid Search Campaigns?

Top 20 Image - Strong Automotive

This is a question we get all the time. It may actually be an impossible question to answer. We certainly would love to offer something other than, “It depends.” So, instead of getting into a drawn out review of all the finer points, we’ve developed a list of 20 variables, in no particular order, that can contribute to your PPC budget:

  1. Percent of the population in the market for a car
  2. The brand your dealership represents and the percentage of the market it represents
  3. The type of market you are in: Metro, Fringe, Rural
  4. Consistency of your traditional marketing
  5. How well your website converts
  6. How well your team sets appointments
  7. How often those appointments turn to sales
  8. Competitive budgets
  9. Competitive campaign targets
  10. Tier 2 spending
  11. The technology penetration in your market
  12. Total used car inventory
  13. Used car inventory under $12,000
  14. Availability of in-demand new cars
  15. Seasonality of your market
  16. The type of traffic you want to target
  17. How many search platforms you buy
  18. Strategy: Saturation or Extended Visibility
  19. Inclusion of Retargeting
  20. Inclusion of Video PPC

This is by no means an exhaustive list, so if you have any other variables that might affect how much you spend, please click the button below and share them on our Facebook page.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

Stay in the fast lane

Get industry updates delivered
to your inbox

This field is for validation purposes and should be left unchanged.