Here is a 30,000-foot-view question about your business:
Is your dealership so caught up in selling NEW cars that you miss opportunities to sell and market USED cars?
In 2013 there were 40 million used cars sold. Thirty-four percent of these were sold by franchise dealers. There were only 16 million new cars sold which was the most sold since 2007.
Think about what your business should be focused on today and ten years down the road.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.