Signs of the market coming back are to take a look at the “new housing starts” in your area. Population growth and census department growth calculations are something everyone who works with Strong, is pretty familiar with from our market analysis and reporting. The information shows the growth rate now projecting 2006 – 2011 for where the population is both growing and declining. What you can do to drill down further is inquire through your local city or county planning commission at the number of new housing starts year to date on a monthly basis. Compare what you are looking at this year to identical months to date from previous years and this will be a very good indicator of how soon your so called market will be back.
This isn’t the only indicator and I don’t want you to think it is but in a week when we are going through a positive news cycle, you need to check the facts and this is one way that you can do so.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.