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Next Day Traffic

The Word ‘Repossession’ Resonates in the Minds of Your Customers.  


With the market being flooded with foreclosures, left out to dry by lenders, and buried by bankers, focus on a word in your automotive advertising that resonates in the minds of buyers not just looking for a deal… Oh no, find those people looking for perhaps the greatest deal ever – a repossessed vehicle.

Regardless of the market, people know what these are and what it means to them as a buyer. They will save thousands. That’s the real proof without the premium price. A dealer in the 83rd ranked market just delivered 40 units while running a 5-day repossessed vehicle promotion. It didn’t cost much either – a newspaper insert and a little bit of radio. You could be next.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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