The Word ‘Repossession’ Resonates in the Minds of Your Customers.
With the market being flooded with foreclosures, left out to dry by lenders, and buried by bankers, focus on a word in your automotive advertising that resonates in the minds of buyers not just looking for a deal… Oh no, find those people looking for perhaps the greatest deal ever – a repossessed vehicle.
Regardless of the market, people know what these are and what it means to them as a buyer. They will save thousands. That’s the real proof without the premium price. A dealer in the 83rd ranked market just delivered 40 units while running a 5-day repossessed vehicle promotion. It didn’t cost much either – a newspaper insert and a little bit of radio. You could be next.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.