3 Management Tips Every Dealership Leader Should Know

July 19, 2019 / Leadership / 0 Comments /
Confident mid adult businessman standing in front of his team with hands on hips and looking at camera.

Finding good dealership employees can be tough. Once you find them, the last thing you want to do is lose them. According to Tiny Pulse,…

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How to Leverage All the Data You Have at Your Dealership

July 9, 2019 / Newsletter / 0 Comments /
Shot of an unrecognizable businesswoman using a digital tablet with graphs on it in a modern office

SKIM IT – Your customer database can be an untapped marketing goldmine. – Use your database to build buyer profiles, locate buyer hotspots, and create…

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3 Marketing Strategies That Resonate with Hispanic Customers

Cheerful latin american man relaxing on couch while looking at social media on tablet smiling

SKIM IT – Hispanics make up nearly 1/5 of the U.S. population. – The buying power of the Hispanic market will hit $1.72 trillion next…

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Can You Really Buy a Car Online?

June 21, 2019 / Internet / 0 Comments /
Young smiling couple holding hands and connecting with a computer late at night, they are buying a car online

SKIM IT – More customers want to buy online, but not enough to threaten in-store sales. – Customers still want to sign the final documents…

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This is How You Position a Dealership as #1

Young Business Boy Wins Go Cart Race

SKIM IT – Customers prefer dealerships they can relate with. – Keep your marketing messages consistent to make customers trust you. – Once you get their…

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