Fact vs. Feeling: Letting Data Drive Your Business

Colorful blue and pink low poly side view human brain illustration with connection dots isolated on bright blue background

When you have to make decisions about your marketing strategy, it’s easy to let assumptions get in the way of facts and hard data. No…

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Automotive Highlights From IBM’s 2030 Report

November 20, 2019 / For the Manager / 0 Comments /
Concept illustration of future with 2020 and 2030 year numbers

We live in a fast-paced, connected, digitized world, and that means it’s important to be aware of not just what’s right in front of us,…

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How To Tie Paid Search Into Automotive Holiday Marketing

Santa Claus on car delivering Christmas or New Year gifts at gray background

The way drivers shop for cars today is very different than how things worked just a few years ago. With so many resources at their…

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Google Outtakes: Leveraging YouTube In 2020 for Dealerships

November 7, 2019 / For the Marketer / 0 Comments /
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If you’re not taking YouTube into account, you’re underutilizing a valuable resource that can have a significant impact on your dealership’s marketing reach.   How…

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Generation Z Marketing: Should You Care About TikTok?

November 1, 2019 / For the Marketer / 0 Comments /
Teenagers students using smartphone on a school break

The youngest members of Generation Z are now old enough to get their license, and if you’ve spent any time talking with the up and…

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