Google Outtakes: Leveraging YouTube In 2020 for Dealerships

November 7, 2019 / For the Marketer / 0 Comments /
Photo sign made by human hands on blurred sunset sky as background

If you’re not taking YouTube into account, you’re underutilizing a valuable resource that can have a significant impact on your dealership’s marketing reach.   How…

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Generation Z Marketing: Should You Care About TikTok?

November 1, 2019 / For the Marketer / 0 Comments /
Teenagers students using smartphone on a school break

The youngest members of Generation Z are now old enough to get their license, and if you’ve spent any time talking with the up and…

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How 2019 Interest Rate Cuts Can Affect Tier III Dealership Sales

October 29, 2019 / For the Manager / 0 Comments /
FED strategy of interest rate hike, United States of America financial or economics concept, jigsaw or puzzle reveals US Federal Reserve emblem on US dollar bill.

Car shoppers are feeling the crush of rising new vehicle prices, a fact that can hurt your dealership’s bottom line.   But there’s good news:…

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How To Get Used Car Inventory Without Going To Auction

October 21, 2019 / For the Manager / 0 Comments /
Row of pre-owned cars for sale

Smart automotive dealers know the importance of having an extensive and diverse used car inventory. In the current sales climate, it’s becoming more important than…

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Should You Scale Back Marketing For Fall And Winter?

The winter road is reflected in the car's rear-view mirror

The importance of year-end dealership marketing is historically underestimated, as manufacturers take the reins and dealerships tend to shift their focus to wrapping up the…

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