Automotive Highlights From IBM’s 2030 Report

November 20, 2019 / For the Manager / 0 Comments /
Concept illustration of future with 2020 and 2030 year numbers

We live in a fast-paced, connected, digitized world, and that means it’s important to be aware of not just what’s right in front of us,…

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How To Tie Paid Search Into Automotive Holiday Marketing

Santa Claus on car delivering Christmas or New Year gifts at gray background

The way drivers shop for cars today is very different than how things worked just a few years ago. With so many resources at their…

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Google Outtakes: Leveraging YouTube In 2020 for Dealerships

November 7, 2019 / For the Marketer / 0 Comments /
Photo sign made by human hands on blurred sunset sky as background

If you’re not taking YouTube into account, you’re underutilizing a valuable resource that can have a significant impact on your dealership’s marketing reach.   How…

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Generation Z Marketing: Should You Care About TikTok?

November 1, 2019 / For the Marketer / 0 Comments /
Teenagers students using smartphone on a school break

The youngest members of Generation Z are now old enough to get their license, and if you’ve spent any time talking with the up and…

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How 2019 Interest Rate Cuts Can Affect Tier III Dealership Sales

October 29, 2019 / For the Manager / 0 Comments /
FED strategy of interest rate hike, United States of America financial or economics concept, jigsaw or puzzle reveals US Federal Reserve emblem on US dollar bill.

Car shoppers are feeling the crush of rising new vehicle prices, a fact that can hurt your dealership’s bottom line.   But there’s good news:…

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