Are You Overlooking Your Dealership’s Biggest Profit Generator?

October 7, 2019 / For the Manager / 0 Comments /

According to a 2017 Toyota report, the average profit margin on a new car sale was 6 percent. By contrast, the profit margin for a…

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Will Apple’s iOS 13 Affect Your Sales Calls?

Apple iphone 6 showing dialing screen. Phone is on a wooden table. White phone with copy space. Voicemail, keypad and contacts icons are visible.

While the launch of the iPhone 11 has generated buzz among Apple users, its new operating system poses a challenge for sales reps. The iOS…

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Here’s Why Car Dealers Shouldn’t Just Blog About Cars

October 1, 2019 / For the Marketer / 0 Comments /
Retro Blog Bulb Sign with Leather Armchair

The vehicles you sell are built to last for years. While that’s exactly how it should be, it means that your business may not seem…

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Honesty Works: How The Public Perceives Car Salespeople

September 26, 2019 / For the Salesman / 0 Comments /
Young Cheerful couple buying new car, talking with financial advisor/car salesperson. Selective focus to young woman smiling. Car salesperson handshake with young man.

Car salespeople have long suffered from something of an image problem. That is, their long-held reputation for being shady, dishonest, and only out to make…

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A Dealer’s Guide to Recruiting Employees You Can Trust

September 25, 2019 / For the Manager / 0 Comments /
Studio shot of a group of businesspeople chatting in a waiting room

More than products and logos, a company is defined by its people. That’s why it is essential that businesses invest the right resources into hiring…

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