Paid Search: Adjusting Once a Day Won’t Cut It

Writing note showing Reality Check Ahead. Business photo showcasing Unveil truth knowing actuality avoid being sceptical written on Sticky Note paper on Wooden background Coffee Cup and Marke

Many dealers are now spending more money on Google Paid Search than they do on any other item in their advertising budget. But how many…

[Read More]

John Paul Strong Completes Program at Harvard Business School

May 28, 2019 / Press Releases / 0 Comments /
John Paul with an array of certificates from Harvard Business School

BIRMINGHAM, Ala., May 24, 2019 – This spring, John Paul Strong, owner of Strong Automotive Merchandising (SAM), earned a Certificate of Management Excellence from Harvard…

[Read More]

Does Your Website Need to Be ADA Compliant?

Americans with Disabilities Act ADA and glasses.

Imagine someone is looking to buy a car, and they come across your website. Chances are, you have plenty of systems in place to push…

[Read More]

With Media Buying, Trust Plays a Major Role

May 17, 2019 / Media / 0 Comments /
Gold fish with shark flip

We hear a lot about the credibility of news sources these days. Terms like “fake news” and “fact check” get thrown around with just about…

[Read More]

Dynamic Display Ads

May 6, 2019 / Newsletter / 0 Comments /
Darts hitting in the target center with copy space for your text

Why Retargeting a Shopper with the Exact Product is a Smart Investment More and more dealerships that we represent are having a common problem. They…

[Read More]