How to Improve Returns from Your Service Department

December 23, 2019 / For the Manager / 0 Comments /
Car lifting in a vulcaniser shop

The second annual Automotive News Fixed Ops Journal Forum was held on November 13, 2019, in Orlando, FL. Attendees gained a deeper understanding of how…

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Can Online Prices Scare Away Automotive Shoppers?

December 16, 2019 / For the Manager / 0 Comments /
Serious dealer looking at pensive couple sitting in car to checking features. Young couple deciding to buy new auto in showroom with cardealer. Thoughtful man with his girlfriend at car dealership.

It’s a question that seems to plague dealerships everywhere: will advertising the price of a vehicle online scare away potential customers? In our opinion, adding…

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What Dealers Can Learn from Tesla’s Truck Unveiling

close up shot of broken glass of car window.Please see some similar pictures from my portfolio:

In November 2019, Tesla unveiled its first entry into the American pickup segment. CEO Elon Musk proudly introduced the electric, angular Cybertruck at a special…

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How Website Speed Affects Your Ranking And Sales

December 9, 2019 / For the Marketer / 0 Comments /
Download progress bar or round indicator of web speed. Sport car speedometer for hud background. Gauge control with numbers for speed measurement. Analog tachometer, high performance theme

With a world of information at our fingertips, we’re accustomed to finding what we need to know in the blink of an eye. This is…

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What Online Search Reveals About Shopper Behavior

A caucasian couple lies on their living room rug, with their dog in the background, looking at a tablet.

Mobile technology makes it easy to find answers. You can ask Siri, run a Google search, or consult Alexa. While online searches return answers fast,…

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