The Ad Sells the Click, Not the Car

March 7, 2019 / Newsletter / 0 Comments /
In the Creative Agency Close-up of the Woman's Hand Using Mouse and Typing on Her Personal Computer. In the Background Her Colleague Working on the Project.

When you see a great paid search ad, it’s easy to imagine your sales are instantly going to pick up. What you might not consider…

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Gain Followers with the Instagram Nametag Feature

March 1, 2019 / Social Media / 0 Comments /

For many auto dealers, growing your social media following is an important part of community relations. Social networks like Instagram are an easy and natural…

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Claiming Phantom Listings for Your Dealership on Google My Business

February 28, 2019 / Google Updates / 0 Comments /
CITY MAP FLAT ICON

You may have never heard of phantom listings, but that doesn’t mean they don’t exist for your dealership. They sound more daunting than they are….

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One of CarMax’s Many Secrets

February 20, 2019 / Competition / 0 Comments /

Nobody can argue with the success CarMax has had in becoming the best-known franchised used vehicle retailer. It’s sometimes mind-boggling when you read a cross-sell…

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Measuring Impact: Are Your Efforts Affecting the Bottom Line?

February 13, 2019 / Leadership / 0 Comments /
White broken wall.

We all want to get more done. But to truly work smarter, you have to do more than optimize your processes. Cutting down on wasted…

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