An Interview with John Paul Strong

July 22, 2019 / Uncategorized / 0 Comments /

John Paul is featured on Birmingham’s iHeart Radio, interviewed by JT Nysewander of 105.5 WERC.

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3 Management Tips Every Dealership Leader Should Know

July 19, 2019 / For the Manager / 0 Comments /
Confident mid adult businessman standing in front of his team with hands on hips and looking at camera.

Finding good dealership employees can be tough.   Once you find them, the last thing you want to do is lose them.   According to…

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How to Leverage All the Data You Have at Your Dealership

Shot of an unrecognizable businesswoman using a digital tablet with graphs on it in a modern office

SKIM IT – Your customer database can be an untapped marketing goldmine. – Use your database to build buyer profiles, locate buyer hotspots, and create…

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3 Marketing Strategies That Resonate with Hispanic Customers

June 26, 2019 / For the Marketer / 0 Comments /
Cheerful latin american man relaxing on couch while looking at social media on tablet smiling

SKIM IT – Hispanics make up nearly 1/5 of the U.S. population. – The buying power of the Hispanic market will hit $1.72 trillion next…

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Can You Really Buy a Car Online?

Young smiling couple holding hands and connecting with a computer late at night, they are buying a car online

SKIM IT – More customers want to buy online, but not enough to threaten in-store sales. – Customers still want to sign the final documents…

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