There has always been something that makes me wonder why Nissan customers are different than that of Honda and Toyota. Even though they are all import intenders – Nissan owners seem to respond directly to a dealerships advertising when targeting directly back through your owner base.
The 1st Quarter of ’09 is not a barnburner for any manufacturer – but Nissan has very aggressive lease programs and from our dealerships we are seeing great returns month after month in the form of direct contact either through mail and email.
Remember your customers are the core of your business – especially if you are a Nissan dealer.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.