I talk to owners and general managers on a daily basis and the conversations this week so far have been dominated with guys telling me, “Don’t forget, I am going to be out of town between this day and this day to take my kids on spring break.”
While we discuss our current advertising plans this week and what can wait to be discussed until they get back, there is one subtle thought that I remember. It is about to be spring, so where are the minivan buyers?
Historical data shows the spring selling season to be the strongest retail sales time of the year for minivans. As SUVs and smaller crossover SUVs have become popular I think dealers have forgotten about the importance of minivan buyers.
If your dealership’s manufacturer doesn’t build a good van product then you always have the alternative to look into the used minivan market. You can sell these instead, but the simple fact is that this is your reminder that it’s the time of the year to get in the minivan business.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.