Skip to content
Home » Strong Ideas » Uncategorized » November SAAR

November SAAR

Nov. sales jump 17% as market gains strength

U.S. car and truck sales jumped 17 percent last month, raising hopes the industry will end 2010 on a high note while creating momentum for the new year.

Light vehicle sales rose to 873,407 units in November, for the market’s 11th advance in the past 12 months. The industry’s sales total through November — 10.45 million — has now topped 2009’s full-year mark of 10.43 million.

For the second consecutive month, U.S. sales reached an annual selling rate of 12.26 million units, according to AutoData Corp. A year ago, light vehicles sold at an annual rate of 10.86 million units.

Analysts cited month-end deals for luring consumers to showrooms last month. Pickup trucks, crossovers and larger vehicles are also selling in higher numbers, according to New or redesigned models also helped sales at VW, NissanHyundai and other automakers.

At Ford Motor Co., new car and truck demand jumped 20 percent from a year earlier. GM’s total sales rose 12 percent; its four surviving brands were up 21 percent.

The Chrysler Group said November new vehicle demand rose 17 percent. A 58 percent surge at Jeep and robust Ram truck sales helped the automaker offset double-digit declines at the Chrysler and Dodge brands..

Ford announced today it plans to increase first-quarter production in North America by 11 percent to 635,000 units, compared with the first quarter of 2010. Ford also expects average transaction prices to increase in coming months — in another sign that the industry is rebounding from last year’s 27-year sales lows.

Sluggish job growth, a depressed housing market and overall economic jitters have produced a slow but steady rebound in new car and truck sales. But the pace of the sales uptick has often been disappointing.

Gaining traction

GM officials today predicted that a gradual economic recovery and pent-up consumer demand would continue to power a rebound in the new-vehicle market.

“The economy is continuing to gain traction,” said Jim Bunnell, general manager of U.S. sales for GM. “We believe we will see meaningful job creation in the coming months.”

The Hyundai Group, including Kia, reported a November sales increase of 46 percent. Demand rose 21 percent at American HondaNissan Motor Co. posted a 27 percent gain, while November sales rose 49 percent atPorsche and 22 percent at Jaguar Land Rover.

But Toyota, despite higher spending on incentives from a year earlier, said combined sales of ToyotaLexus andScion models slipped 3 percent last month to 129,317 units.

Toyota‘s results illustrate the difficulties the company still faces in winning back U.S. consumers, more than a year after starting recalls that rocked its reputation for quality and safety.

Aside from Toyota and Mazda (up 7 percent), every automaker posted double-digit sales gains last month.

“GM’s sales were better than we expected,” said Rebecca Lindland, director of strategic review for IHS Automotive, which forecast GM sales to be 162,000 for the month. “They aren’t blowing the doors out, but it’s a slow, steady recovery.”

Ford‘s 20 percent gain factored November 2009 sales from Volvo. Without the Swedish unit that Ford has since sold, the year-over-year increase in November for the Ford, Mercury and Lincoln brands was 24 percent.

At GM, Buick led the way with a 36 percent increase, and GMC advanced 30 percent. Cadillac gained 21 percent and Chevrolet was up 18 percent.

Through November, those brands have sold nearly 103,014 more vehicles than GM sold for the same period in 2009, when it had eight brands.

Nearly all GM vehicles sold in November were 2011 models, allowing the brands to continue to increase average transaction prices, said Don Johnson, GM vice president of U.S. sales operations. Through November, the average price is up $1,300 from a year ago.

Incentives averaged 10.4 percent of GM transaction prices, about the same percentage as the rest of the industry, Johnson said.

Volkswagen AG reported a 24.2 percent increase in VW brand sales last month. Jetta sedan sales climbed 49 percent.

“The consumer is crawling back, particularly in the more affluent and higher quality credit segments,” Johnson said.

Sales in the final weekend of November were lifted by Thanksgiving holiday deals sponsored by individual dealers and manufacturers, including Toyota and Nissan, analysts said.

“We’re starting to feel better about how the market is going,” said Jessica Caldwell, an analyst at auto sales tracking and shopping service “It looks like we’re in that slow recovery pattern.”

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

Stay in the fast lane

Get industry updates delivered
to your inbox

This field is for validation purposes and should be left unchanged.