You Can Move a LOT of Metal by Throwing Stupid Money into Trades.
Officially it has ended but the edgier dealers are finding ways to continue the allure of cash for clunkers. The lesson everyone can learn from this is what to expect customer reaction to be by throwing more money than is warranted into trades. At least taxpayer money went to something that the people who pay a lot of taxes can actually see and that is tremendous results. The other thing is, when working on market share and shaping the process of molding a new car business during a terrible market – we now see what can affectively drive the market.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.