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Opportunity is Clicking

Online car shopping

With the release of the J.D. Power 2016 New Autoshopper Study, the numbers for online usage and shopping habits give a very clear picture of trends.

Shoppers are always in the funnel, and your dealership website is where this pressure-packed game is played. Of the more than 17,000 purchasers and lessees surveyed:

  • Over 90% landed on at least one automaker’s site
  • 84% visited a dealer site
  • 79% went to a third-party site during their shopping process

The average internet shopper visited 10 automotive websites: 4 manufacturer sites, 3 third-party sites and 3 dealerships sites.

It is very clear you have competition for every click. With transparency as the new standard for information delivered on-site, make sure your team is clear to the realization someone is always in the funnel.

We design creative saying “shop online 24/7/365”…and they are.

Posted

by John Paul Strong

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.

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