With the release of the J.D. Power 2016 New Autoshopper Study, the numbers for online usage and shopping habits give a very clear picture of trends.
Shoppers are always in the funnel, and your dealership website is where this pressure-packed game is played. Of the more than 17,000 purchasers and lessees surveyed:
- Over 90% landed on at least one automaker’s site
- 84% visited a dealer site
- 79% went to a third-party site during their shopping process
The average internet shopper visited 10 automotive websites: 4 manufacturer sites, 3 third-party sites and 3 dealerships sites.
It is very clear you have competition for every click. With transparency as the new standard for information delivered on-site, make sure your team is clear to the realization someone is always in the funnel.
We design creative saying “shop online 24/7/365”…and they are.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.