My weekly reading material seems to have one common theme – the price of used vehicles is in a cycle of change.
There has been a downward trend for all segments, and even though the experts see it as a seasonal adjustment year-to-year, it merits close attention. The inventory shortages of this summer and early fall are hopefully a thing of the past, and new 2012s including some totally redesigned best-sellers will be on the lot shortly.
This could result in an adjustment of used pricing we have not seen before based on the late arrival of 2012s. It’s nothing unusual to be walking the tightrope of proper inventory balance – make sure your used car managers are staying on top of your market’s direction; they are your safety-net so hold them accountable.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
