Skip to content
Home » Strong Ideas » Uncategorized » Preliminary Industry LV SAAR Forecast: 2011

Preliminary Industry LV SAAR Forecast: 2011

Preliminary Industry LV SAAR Forecast 13.4; previous month at 12.6. This assumes an industry volume of ~992K. Retail SAAR of 11.0 ~811K unit sales, 81.8% of the mix. Fleet SAAR of 2.4 with a Fleet mix 18.2%.

TMS sales of 141,846 were up 41.8% (dsr % change) vs. last Feb sales of 100,027. TMS car sales of 80,450 were up 35.9% and truck/SUV sales of 61,396 were up 50.4%. Preliminary share is estimated at 14.3%. Fleet is 13.8% of total sales, with 19,567 unit sales.

Honda sales of 98,059 were up 21.6% (dsr % change) vs. last Feb sales of 80,671. Honda car sales of 52,749 were up 8.7% and truck/SUV sales of 45,310 were up 41.0%. Preliminary share is estimated at 9.9%.

Nissan sales of 92,370 were up 31.6% (dsr % change) vs. last Feb sales of 70,189. Nissan car sales of 58,897 were up 19.6% and truck/SUV sales of 33,473 were up 59.7%. Preliminary share is estimated at 9.3%.

Mazda sales of 19,387 were up 13.7% (dsr % change) vs. last Feb sales of 17,054. Mazda car sales of 13,950 were up 26.6% and truck/SUV sales of 5,437 were down -9.8%. Preliminary share is estimated at 2.0%.

Subaru sales of 21,683 were up 19.8% (dsr % change) vs. last Feb sales of 18,098. Subaru car sales of 15,126 were up 30.3% and truck/SUV sales of 6,557 were up 1.0%. Preliminary share is estimated at 2.2%.

Hyundai sales of 43,533 were up 28.0% (dsr % change) vs. last Feb sales of 34,004. Hyundai car sales of 35,357 were up 55.4% and truck/SUV sales of 8,176 were down -27.4%. Preliminary share is estimated at 4.4%.

Kia sales of 32,806 were up 36.4% (dsr % change) vs. last Feb sales of 24,052. Kia car sales of 12,007 were down -3.5% and truck/SUV sales of 20,799 were up 79.2%. Preliminary share is estimated at 3.3%.

GM sales of 207,028 were up 46.4% (dsr % change) vs. last Feb sales of 141,438. GM car sales of 83,004 were up 29.8% and truck/SUV sales of 124,024 were up 60.1%. Preliminary share is estimated at 20.9%. Fleet is 21.2% of total sales, with 43,900 unit sales.

Ford sales of 156,626 were up 14.0% (dsr % change) vs. last Feb sales of 137,365. Ford car sales of 57,384 were up 7.8% and truck/SUV sales of 99,242 were up 18.0%. Preliminary share is estimated at 15.8%. Fleet is 34.8% of total sales, with 54,532 unit sales.

Chrysler sales of 95,102 were up 12.6% (dsr % change) vs. last Feb sales of 84,449. Chrysler car sales of 17,745 were down -33.1% and truck/SUV sales of 77,357 were up 33.5%. Preliminary share is estimated at 9.6%. Fleet is 32.9% of total sales, with 31,255 unit sales.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.

Stay in the fast lane

Get industry updates delivered
to your inbox

This field is for validation purposes and should be left unchanged.

Explore

Archive