Proof that June Is the New July

May 23, 2013 / John Paul Strong / 0 Comments /

Strong LLC compiled the below data validating that June of 2011 and 2012 was a larger retail volume month than July. It can be attributed to the fact that schools now let out earlier in the year. Another contributing factor is that travel and tourism has been down nationwide the last few years due to the recession.

June has five Saturdays this year, and that carries your retail selling cycle right into July 4th weekend. Now is the perfect time to gain momentum and generate more traffic.

Automaker                  June 2011                  July 2011                  June 2012                  July 2011

Ford                                186,054                   172,501                      199,960                    166,507

Chevrolet                       156,838                    149,005                      180,098                    138,942

Toyota                             96,708                     112,764*                    149,873                    139,759

Honda                             75,184                       71,100                      109,438                    104,119

Nissan                             65,659                        77,191*                     81,801                      86,722

Mercedes                         22,563                       20,738                        24,371                     21,512

BMW                                21,627                       21,409                        21,725                      21,297

Lexus                               10,774                        14,539*                     20,022                      18,235

Acura                                 8,708                          9,402*                      15,370                     12,825

Audi                                  10,051                          9,146                        12,664                    11,707

Infiniti                                 6,281                          7,410*                      10,436                    11,619

Volvo                                  7,100                           5,595                         7,107                      5,717

Mini                                     5,228                          4,711                         5,994                      5,855

Land Rover                         3,152                           2,811                         3,602                      3,320

Porsche                               2,546                          2,768*                        3,002                      2,803

Jaguar                                   1,389                            984                          1,030                      1,011

Smart                                      470                             327                          1,017                        780

 


About the author

John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 100+ employees servicing more than 230 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.


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