From a little-known U.S. Senator from Illinois to the White House, in what, 18 months? President Obama has been on the fast track. Let’s hope his leadership puts America on an even faster track to recovery. From the confidence polls I have seen it appears the country has a more confident attitude about the future.
Two comments I would like to make on Obama’s rise to the pinnacle of the Presidency.
First, one of the producers at our Agency was big on President Obama’s candidacy from the get go. Everyday he would show me the email and text messages received from the Obama camp on issues, appearances and need for contributions.
Only history will bear this out, but I believe this President is not just the first black man elected, but also will be acclaimed as the first to win the biggest political prize by working the internet and his ‘voter body.’
I don’t remember exactly what Senator McCain’s comment was when they asked him about the Internet but it was something to the effect of “he couldn’t even turn on a computer!” If you are a dealer principal or marketing decision maker, the parallel between ‘winner’ and ‘loser’ must not be missed: GET WITH IT OR GET LEFT BEHIND.
The second point is attitude. That 100% ‘we can do this’ mentality that overcomes all obstacles on the way to the top. Candidate Obama proclaimed, “It’s time for a change,” all along the campaign trail. The only thing that didn’t change was his belief that the brass ring was within his grasp no matter the odds.
Our market is tough right now, and our trail forward is going to be filled with obstacles. Give a tip of the hat to the new President and make yourDecision 2009 that succeeding comes with an attitude of I CAN, not, I cannot.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
