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Pump Prices Had Minor Impact on Car Market

Data show last year’s gas spike had a marginal effect on buyer habits

Exerpt from Paul A. Eisenstein, contributor

What looked like a permanent divorce, triggered by $4-a-gallon gas, has proved to be just a temporary lovers’ quarrel between Americans and their light trucks.

According to new industry data, last year’s fuel price spike had only a marginal impact on the U.S. car market. After an initial, knee-jerk response toward smaller cars, most motorists went back to buying what they would have if prices hadn’t risen at all — including pickups, SUVs and other light trucks.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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