The military markets are always the first that will come out of a recession or economic downturn the fastest, it is a fact. If you are a dealer or general manager and you operate in a market that has very high military and defense contract employment without a lot of troop deployment – do not let yourself get fooled into thinking that you are in the same boat with everyone else. Government workers do not fear for their jobs like the rest of the American public does today. From NBC News this morning, the unemployment rate in America is the highest it has been in 26 years – this will hurt an economy. But for military markets and for the dealers who sell and service these markets you need to put the pedal to the metal and be aggressive.
Government and Military personnel CAN AND WILL buy vehicles even in this tough economic time. Adjust your sites and your focus at this target audience and reward them for what they do for our country by making them the most compelling offer they have ever had to buy a vehicle.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.