[Update: STRONG no longer offers ringless voicemail marketing due to the tactic’s evolving legality]
If you’ve ever found yourself with a voicemail but no missed call, it’s not because you have a faulty cell phone. You were likely targeted by a new marketing technique known as ringless voicemail.
Ringless voicemail works by delivering pre-recorded messages to customers or prospects without either party ever picking up the phone. Instead of going through the normal process of dialing, ringing, and then entering a voicemail system, the message is loaded directly onto the customer’s voicemail server.
This technique has advantages for both dealers and consumers. For the dealership, it means time isn’t spent dialing numbers and waiting for an answer. For customers, ringless voicemails are a less-invasive way of receiving a phone message.
If you’re thinking about starting a ringless voicemail campaign, here are a few tips on best practices.
There is currently no legislation prohibiting the use of ringless voicemail marketing. In fact, it isn’t even required to remove customers who are on the National Do Not Call Registry. However, calling customers from the DNC list can leave a bad taste in people’s mouths. That’s why we recommend always respecting customers who wish not to be contacted.
Legal status is always evolving, so this is something that we keep a watch on for our clients and continuously monitor to make sure we’re up-to-date on laws and regulations.
Related reading: Using YouTube’s Free Marketing to Sell More Cars
To learn more about ringless voicemail and how we incorporate it into client strategy, give us a call and find out if this new tactic is right for your dealership.
John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 115+ employees servicing more than 250 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.