Whether or not “global warming” is the cause for the above average temperature numbers all across the country this month, I firmly believe that “global selling” is responsible for the hot sales numbers we’re seeing as we move into the second quarter.
In talking with a number of our dealers and general managers over the last couple of days, it is evident that the mercury is rising in the automotive marketplace. There is more consumer interest, website activity and floor traffic in dealerships this month than recent history.
The trend is similar to the upward spiral in March of 2011, until the effects of the tsunami were felt and inventory of both imports and domestics evaporated. This year is shaping up to be very different. While gas prices have increased, they have received less media attention and consumer confidence continues to rise. All signs point to the release of a lot of pent-up demand for new and used vehicles in the second quarter.
Just as the weather is getting hotter, so is selling intensity in most dealerships that STRONG works with. Now is the time – strike while the iron is hot.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
