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Sales landmarks: Year’s strongest month; Ford overtakes Toyota; Camaro sets pace

The Chevrolet Camaro outsold the Ford Mustang

by 7,583 units in 2010


DETROIT — U.S. light vehicle sales rose to their highest level of the year in December, closing out 2010 at 11.6 million units and carrying momentum into a 2011 that is forecast to expand a sluggish recovery.

Automakers sold 1,144,840 units in December, up 11 percent from a year earlier, and eclipsing May’s 1,103,084 sales as the best month in 2010. Over the past decade, December is on average the fourth strongest sales month of the year. Sales momentum built gradually in 2010 after demand plunged to a 27-year low of 10.4 million in 2009.

December also boasted a seasonally adjusted annual sales rate of 12.6, as measured by Autodata Corp. That was the third straight month above 12 million and the highest SAAR since the U.S. cash-for-clunkers incentive in summer 2009.

Article Courtesy of Jesse SnyderAutomotive News

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.

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