I have posted several things recently about certified sales and the opportunity that dealers have in selling CPO units, but this fact is an eye opener for anyone not yet in the certified game.
According to Auto Remarketing in 2012 there were 1.83 million certified units sold in the US. This is a five percent improvement over 2011 and represents a net increase of 92,000 more cars.
Across the volume brands, Honda, Hyundai, Kia and Nissan led the way with the highest year over year increase. Volkswagen had its best ever certified year selling over 86,000 units, and Honda beat their annual certified forecast by over 20 percent.
With the market regaining momentum there is a lot to be gained from selling factory certified vehicles on your lot.
They are attractive in price for someone seeking a great value in a newer car than the one they are currently driving. Plus, the values of the warranty give the buyer confidence that doesn’t come with the average used car.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.