Second Straight Year of Record CPO Sales

January 11, 2013 / John Paul Strong / 0 Comments /

157831043I have posted several things recently about certified sales and the opportunity that dealers have in selling CPO units, but this fact is an eye opener for anyone not yet in the certified game.

According to Auto Remarketing in 2012 there were 1.83 million certified units sold in the US. This is a five percent improvement over 2011 and represents a net increase of 92,000 more cars.

Across the volume brands, Honda, Hyundai, Kia and Nissan led the way with the highest year over year increase. Volkswagen had its best ever certified year selling over 86,000 units, and Honda beat their annual certified forecast by over 20 percent.

With the market regaining momentum there is a lot to be gained from selling factory certified vehicles on your lot.

They are attractive in price for someone seeking a great value in a newer car than the one they are currently driving. Plus, the values of the warranty give the buyer confidence that doesn’t come with the average used car.


About the author

John Paul Strong: As owner and CEO of Strong Automotive Merchandising, John Paul Strong brings more than two decades of advertising experience to the table. He is the author of Next Day Traffic and leader of 100+ employees servicing more than 230 clients across the country. In 2018, John Paul was listed in the Birmingham Business Journal's Top CEO Awards and 2013's Top 40 Under 40.


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