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Sell the Savings, Underline the Urgency

Opening day for baseball is here and the car business is hitting a home run!  These factory statistics are amazing:  Ford up 5% with best March in 5 years, Nissan best increase since 1973, and the Chrysler numbers are phenomenal – up 34% and the brand 70%!  But as the great philosopher Yogi Berra said, ‘It ain’t over til it’s over’, and that is my point.

Inventory and ordering need your absolute undivided attention!  In talking to some of our STRONG LLC dealers, this current selling frenzy is on pace to outrun production.  With that in mind, right now is still the absolute best time to increase your share as more traffic comes on the lot.  These same dealers are coaching up their salespeople to sell the savings double-play of economy and warranty, but also underlining the urgency to purchase now.  We not saying resort to the old ‘buy it today or it will be gone’ mentality, just give consumers the straight story as another step towards closing.

Bottom line, if your shoppers buy somewhere else, you may not see them again for 10.8 years and you know what I’m referring to – that’s a  lot of sleepless night when you think of losing business for a decade!

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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