Case Study: Effect of AI Audiences on eCampaign Performance
Read more
Smarter Audience Management
With advanced identity resolution, Retain, Strong Automotive’s audience management platform, turns anonymous website visitors into verified names and email addresses. From there, it captures 80 to 90 unique data points, fleshing-out each profile with actionable insight. The result is that you can pinpoint high-intent shoppers and reach them seamlessly across Google Ads, Meta, and Amazon.
Retain continuously refreshes customer insights every 24 hours, ensuring accuracy and relevance. Your audience is then segmented into clear, actionable groups that your dealership can use. Segments include new and used car shoppers, as well as parts and service customers. For a more surgical approach, our system allows for unlimited custom segments.
With the information provided, you – or our team of advertising experts — can apply these audiences seamlessly across digital channels, creating consistent, high-impact messaging that drives engagement and conversions.
For even greater precision, Retain’s AI-driven tools analyze user behavior in your market to find active “intenders,” or people who are currently shopping for vehicles on your lot, and create a powerful, automated email campaign to nurture them.
Backed by a proprietary data pixel, Retain keeps your information fresh, accurate, and actionable. Its audience intelligence made simple, helping you target smarter, advertise efficiently, and retain more customers.
