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SOCIAL MEDIA: Tuxedo and Brown Shoes

Outside of the supply-line disruption brought about by the tsunami, the next leading headline of the past automotive year was the emergence of social media utilization as a multi-purpose tool.  I say ‘multi-purpose’ because from store to store the approach to Facebook, twitter, Linkedin, etc. etc. was diverse, and for the want of a better word, diluted.

Tracking of social media efforts is not yet an exact science, and for most dealers has not reached a point of prominence on the financials.  But this I do advise our dealers:  if you are doing it, do it well – you don’t want your “input” viewed as an “intrusion”.

Funniest line ever from the Tonight Show was when comedian George Gobel said, “Did you ever feel like the world was a tuxedo and you were a pair of brown shoes?”  If you are pro-social media, make sure you are received as a pro!

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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