Outside of the supply-line disruption brought about by the tsunami, the next leading headline of the past automotive year was the emergence of social media utilization as a multi-purpose tool. I say ‘multi-purpose’ because from store to store the approach to Facebook, twitter, Linkedin, etc. etc. was diverse, and for the want of a better word, diluted.
Tracking of social media efforts is not yet an exact science, and for most dealers has not reached a point of prominence on the financials. But this I do advise our dealers: if you are doing it, do it well – you don’t want your “input” viewed as an “intrusion”.
Funniest line ever from the Tonight Show was when comedian George Gobel said, “Did you ever feel like the world was a tuxedo and you were a pair of brown shoes?” If you are pro-social media, make sure you are received as a pro!
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.