Every school system in the country has Spring Break. It may be a full week or just a few days, but it is a time when parents feel a sense of obligation to take the kids somewhere special and it’s usually in driving distance. Now is the time to let these travelers know you can make their trip more enjoyable by offering service specials for everything from a tune-up to brakes to AC system to tire specials. For many car owners, their vehicle has come through a tough winter and it’s just good sense to make sure everything is at top performance. Whether you send an E-blast to your owner body or have specials pages on your website, don’t miss this opportunity for pull-forward business. Check out your school system calendar for dates, and do it now because believe it or not, spring has finally arrived!
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
