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Staying Focused

“Remind yourself that if you will invest in growing your market share now,
your profits will grow in a growing market.” 

There is a need to stay focused on Customer Service. 
  • Retention
  • Gross
  • Process  
Stay Focused on Positive Benefits of Vehicle Ownership.
  • Warranty
  • Quality
  • Savings
Stay Focused on doing Smart Business.
  • Don’t make mistakes to make new car deals
  • Don’t over appraise for a used car to make a new car deal
  • Know what products you should stock and should advertise
Stay Focused on Used Car Business.
  • Inventory
  • Sales Training / Product Differentiation
  • Internet Business
Stay Focused on Experience. 
  • You have seen down turns before
  • Rely on your people
  • Remain Positive

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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