I saw this today in one of our Toyota dealerships and felt compelled to share. I’ve noticed over the years how this dealership has very high CSI scores and great online reviews have always been a great accolade to promote. They post signs to invite customers to call a person at the store if they have had a bad experience and urge them to tell the manufacturer if they had a good experience.
The signs are on walls, in front of exit doors, etc. where customers can clearly see what to do whether satisfied or unsatisfied.
Sometimes it is the simplest things that make the biggest differences.
John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive Merchandising.