Streaming Ads: Amazon + Roku for Dealers

Streaming isn’t the future – it’s already the now. Broadcast and cable just got bumped by streaming for the top spot in TV viewing, and ad dollars are following the eyeballs. So what’s next? Amazon and Roku just changed the game, and smart dealers will want in.  

The Power Duo: Amazon Ads + Roku 

Amazon Ads and Roku joined forces to create the largest authenticated connected TV (CTV) audience in the U.S. Together, they now reach over 80 million households – more than 80 percent of the CTV market. That’s massive. 

Through Amazon’s demand-side platform (DSP), this partnership gives advertisers (yes, including dealerships) access to logged-in viewer data across both Roku and Amazon Fire TV. That means more precise targeting, fewer wasted impressions and higher ad performance – without increasing your budget. 

What This Means for Dealers 

• 40 Percent More Unique Reach without Spending More 

• 30 Percent Fewer Redundant Ads – No More Blasting the Same Customer Five Times in One Night 

• Better Full-Funnel Results from Awareness to Conversion 

With the car buying process now stretching across dozens of online touchpoints, hitting the right audience at the right time with the right message is key. This deal makes it easier to do just that. 

Smarter Ads, Stronger Outcomes 

Fragmented streaming platforms have made it tough to run efficient campaigns – until now. This Amazon + Roku combo finally cracks the code on identity resolution. By uniting viewer data from both platforms, it enables advertisers to follow users across devices and apps, even if they switch between Disney+, Max, or live sports. 

The result? Smarter targeting and a better experience for your audience. 

And let’s not forget Amazon’s behind-the-scenes power. With shopping, browsing, and watch history data at its fingertips, Amazon can match ad content to users who are actively researching purchases, including car purchases. 

Why It Matters for Local Dealers 

U.S. CTV ad spending is projected to climb nearly 17 percent in 2025 to $33.5 billion. Dealers who move now can ride that wave while costs are still competitive. As the landscape matures, targeting will only become more advanced – and more expensive. 

Getting ahead of the curve now means: 

• Locking in Lower CPMs 

• Getting First Access to New Tools 

• Becoming a Household Name in Your Market through Consistent, Smart Ad Placement 

Ready to Be Seen on Every Screen? 

Strong Automotive helps dealerships tap into powerful platforms like Amazon DSP and Roku with precision and purpose. We’ll handle the setup, strategy, creative, and optimization – so your team can focus on closing sales.