Brief
A test group of 10 clients boosted Click-through Rates by an average of 84% while
decreasing Cost-per-Click by 49% by applying AI Driven and Retain Audiences to
existing Facebook Ads campaigns.
The Challenge
Due to evolving data privacy regulations and the phaseout of third-party
cookies, dealerships are losing control over their targeting capabilities. To
stay competitive, they need solutions that reach shoppers at key stages of
the automotive buying journey.
With digital advertising becoming increasingly crowded, leveraging firstparty
data has never been more essential for effective targeting.
The Approach
We use AI to optimize audience segments in real time, ensuring ads reach
in-market shoppers at the lowest cost. By tapping into rich customer data,
we deliver tailored messages that boost clicks and drive qualified
showroom visits—turning broad budgets into high-return investments.
The Results
In June 2025, AI Driven ads cut cost-per-click nearly in half and earned
over twice as many clicks as Prospecting ads. Retain ads, aimed at past
visitors, were cheaper and more effective than broad targeting. Together,
these strategies lowered costs and brought more high-intent shoppers to
the showroom.