Central Florida Toyota drives over 1,100 Special Finance vehicle sales by utilizing targeted email campaigns with English and Spanish translations.
Central Florida Toyota is a Penske dealership located in Orlando, FL. The area where Central Florida Toyota is located has a large percentage of “Special Finance” prospects. There is also high concentration of Hispanic prospects. The dealer reached out to Strong to find a way to increase their “Special Finance” business.
We recommended targeted email campaigns in English and Spanish to go after these “Special Finance” prospects. These campaigns targeted sub-prime prospects with credit scores less than 660 (poor and fair credit scores).
Since November of 2020, the eCampaigns have produced 1,171 Total Sales and $3,176,073 Total Gross Profit. The emails have landed 93,585 unique visitors to their website with a Total Budget of $165,000.
Strong is a great part of our success. I set a budget for the year, communicate it to them and they literally do the rest. We have a set style of creative we run, consistent database mailers and they handle all my digital. They handle it all and do a great job.
~Matt Larabee, General Manager, Central Florida Toyota
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