The Brief
Red McCombs Ford prioritizes a heavy digital presence over traditional media like TV and radio to maintain reach in the competitive San Antonio market. By leveraging a sophisticated omnichannel strategy across Google’s major platforms, STRONG’s Google Premier Partner certified team utilizes data-backed reach to drive lead volume and efficiency.
The Challenge
Red McCombs Ford needed to expand their reach and aggressively drive lead volume in the highly competitive San Antonio market. As a Google Premier Partner, the STRONG team leverages dedicated Google reps and early access to the latest ad tools to refine cost efficiency while staying in front of high-intent shoppers across multiple platforms.
“They know exactly how to drive more traffic to your website but most importantly increase leads.”
— Shawn Berry, General Manager, Red McCombs Ford
The Approach
The strategy focused on an omnichannel approach using Google’s six major platforms: Search, YouTube, Gmail, Discover, Display, and Maps. Building on a 2023 experiment with Performance Max, the dealership paired high-intent Paid Search with data-backed reach to maximize efficiency.
The Results
Over a 12-month period, from April 2025 to March 2026, Paid Search and PMax proved to be highly effective for reaching shoppers and driving leads. Red McCombs Ford achieved significant year-over-year growth.
| Impressions | Phone Calls | Clicks | Leads | Avg. CPC | Sales |
|---|---|---|---|---|---|
| 16.0M | 23K | 346.5K | 4K | $2.47 | 4,533 |