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Super Saturday S.T.O.P.

Hourglass - Strong Automotive

We all know what day it is and beyond the fact that your dealership looks like someone kicked over an anthill, this reminder: S.T.O.P. Spend Time On Planning! Come Monday it is December and if your plans for 2015 are not nearing completion, here is some planning information to consider.

5 SATURDAY MONTHS                   January, August, November

FRIDAY/SATURDAY PAYDAYS        February, March, August, November

MONTH CLOSE ON FRI/SAT          January, February, May, October


Monday, January 19         Martin Luther King, Jr Day

Monday, February 16       President’s Day

Sunday, March 8               Daylight Savings Time begins

Sunday, April 5                   Easter

Sunday, May 10                 Mother’s Day

Monday, May 25               Memorial Day

Sunday, June 21 Father’s Day

Saturday, July 4                 Independence Day

Monday, September 7     Labor Day

Sunday, November 1        Daylight Savings Time ends

Tuesday, November 3      Election Day

Wednesday, Nov 11         Veteran’s Day

Thursday, Nov 26              Thanksgiving

Friday, December 25        Christmas

Thursday, Dec 31              New Year’s Eve

Opportunities for catching the market are plentiful, but there are also some traps with the 4th of July on a Saturday and Christmas falling on a Friday for a short year-end. The impact of when and how traditional and digital media can be used most effectively is elevated by planning. Pick your time, pick your weapons, 2015 is fair game for everyone and a gold mine for those who anticipate everything.

Hope you enjoy tremendous sales, we will be back on our Direct Mail analysis on Markdown Monday.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.

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