Yesterday’s blog featured the importance of front line inventory’s visibility for tax season. Today I am going one step further to evaluate the size of the market with a capability to buy.
Based on a stat I read by the U.S. Department of Labor, about 6–7% of all Americans who receive a tax refund or credit will spend their new found money on an impulse purchase. According to this statistic the top two items that will be bought are vacations or a new or used vehicle.
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John Paul Strong
John Paul Strong combines his two decades of automotive marketing experience with a team of more than 150 professionals as owner and CEO of Strong Automotive.
