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Ten ROI Tips for Paid Search – #10

Siri - Strong Automotive

Yahoo and Bing searches spend more.

Tips from Bing:

  • Siri search is powered by Bing
  • If not running on Bing, Siri searchers won’t see your ad
  • 20% higher CTR when using mobile site links
  • 23% higher CTR with any site links
  • Call extensions draw attention to ads
  • Location extensions provide 10-30% higher CTR

To see every post in this series, click the tag below.

John Paul Strong

John Paul Strong combines his two decades of automotive marketing experience with a team of more than 140 professionals as owner and CEO of Strong Automotive.

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